The advent of smart and newer technologies has considerably changed the way we organize trade shows and business events. Virtual Reality, in particular, has transformed the entire trade show and business events landscape. This groundbreaking technology has transformed the way we do events and tradeshows by bringing in the element of “reality” to the experience. It gives brands the opportunity to grab the consumers’ attention and start an engaging conversation. The consumers get more deeply absorbed into the presentation as they get an almost life-like, sensory feel of the products, services or venues being promoted.
In other words, it is all about enhancing the “Product/Service Experience” within the small confines of a trade show booth or an event venue.
Virtual Reality (VR) is an interactive computer-generated experience-taking place within a simulated environment. It incorporates mainly auditory and visual feedback, but may also allow other types of sensory feedback. This immersive environment can be similar to the real world or it can be fantastical.
Current VR technology most commonly uses Virtual Reality headsets or multi-projected environments, sometimes in combination with physical environments or props, to generate realistic images, sounds and other sensations that simulate a user’s physical presence in a virtual or imaginary environment. A person using Virtual Reality equipment is able to “look around” the artificial world, move around in it, and interact with virtual features or items. (Source: Wikipedia)
The Power of Virtual Reality
Virtual Reality can powerfully influence the mind of the consumers on a deeper level. The near-reality experience evokes an emotional response that gets hardwired into their mind, creating long-lasting impressions. The engagement level will be higher on the part of the audience. The experience will pique their curiosity and interest in your company and its products, services or venues.
As Event Managers, making your business event or tradeshow VR-enabled will greatly improve the volume of visitors to your booth. You can have an unlimited floor space to create whatever experience you want. It allows you to clearly showcase your company’s products and convey the message. This will help you to enhance your brand recognition and establish brand superiority.
Virtual Reality leaves a lasting impression on consumers. It is the perfect medium for you to drive traffic and fully communicate your brand value. Therefore, it is essential to stand out to maximize your return on your event investment.
Let us delve deeper to find out how smart Event Planners could incorporate VR technology into their next grand business event or tradeshow.
Creating your Virtual Showroom at the Event/Tradeshow Venue
Of course, it is next to impossible to pack all your products and display them in your tradeshow booth. Instead, you could use Virtual Reality to create an entire virtual showroom of all your products at the event venue. Imagine what this could do for products that take a lot of space like automobiles, furniture or large machinery. You could also offer a guided tour of your production unit or workshop to familiarize the consumer with your operational processes and quality standards.
Consumers will be able to see your products up-close and have control over their viewing experience. As in a real-life showroom or a factory visit, they will be able to move around in the 3D virtual space and interact with the products. In terms of conversions, the impact will be immense. The consumers will respond favorably to such an immersive experience when compared to the old-fashioned brochures, posters and videos used in traditional events.
Current Trends in VR Technology
Current trends in the field of ‘VR technology’ indicate that it has become a $17.8 billion industry. Over 1.5 million Virtual Reality Kits were sold in 2018. Industry estimates suggest that by the year 2020, the number of VR users worldwide will cross the 1 billion mark. In Canada, in 2018, VR technology spending has been $602 million, according to the International Data Corporation. By 2022, the annual VR business is expected to reach a whopping $8 billion.
Using Virtual Reality Kits for your Next Trade Event
Vernon Technology Solutions are leaders in providing the most effective VR Kit Rental solutions for business events and tradeshows. Vernon provides Event Technology Rental services to a wide range of customers who want to make their mark in events by using the latest ‘VR technology’, to inform, educate, engage their current and prospective consumers and to generate leads.
In short, ‘VR technology’ with its immense power to influence the human mind, is rapidly becoming the hottest technology for business events and tradeshows.
Now is the time for you to take advantage of this innovative technology and take your business promotions to the next level of customer engagement.
VERNON VR Rental Solutions
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