Say hello to Magic Leap 1 – a $2995 mixed reality headset aimed at juxtaposing virtual reality animations with the real world. At such a price point, many would agree that the product is priced much too high for the average consumer – and the numbers would say the same. As such, Magic Leap has decided to switch their focus to enterprises, successfully casting themselves into the market for business-related applications. In concentrating on visual interaction, 3D visualization, training and assistance and location-based services, the company has taken steps to appeal to the professional environment.
Magic Leap has recently announced testing for Jump by Magic Leap, aimed at enabling new channels of communication and collaboration for users who are both physically and virtually co-present. With Jump, companies can bridge their digital content with elements of the physical world in a way that grows creative efforts and productivity. Real estate companies have employed Jump as a means of providing individuals with the ability to experience 3D models of buildings while aiding in future development; thereby, reducing travel costs, environmental impacts and processes of interaction.
Jump can generate visual models of just about anything – from jet engines to statistical sets. In producing spatial insights and real-world scaling, Jump takes decision-making and complex business endeavours to the next level. Coupled with a unique ability to create visual representations of instructions, the program also functions to streamline training operations and enable employees to participate in more comprehensive and amusing training sessions.
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