How to Utilize a Branded Charging Station

In an era where everyone is always on their phones, charging stations have become a very popular way to attract attention and encourage engagement among customers and clients.

Many companies are using charging stations as branding opportunities. Make sure you’re utilizing branded charging stations properly by following some of these helpful tips:

Speak:​ Ensure you are using the proper language for your audience. Use this as an opportunity to showcase just the brand logo or to say something more about your company and what you are doing.

Colours:​ Make sure the colours used on the branded Charging Stations are visually pleasing and eye catching and ensure you are using branded colours in order to support your company’s brand identity.

Visuals:​ Use the built in screens and media players on the Bright Box and V-Charge charging stations to run a slideshow or video to promote your brand.

Call-To-Action:​ Encourage customers and clients to follow your social media channels while charging their devices by sharing your company’s social media profiles on the charging station.

Table Branding:​ Allow people to eat, drink and charge their phones at a charging table, such as the Hi-Top table, covered in your branding. If you are limited with space, you can also place branded charging stations in the middle of tables as centerpieces to be used as central hubs.

Information Stations:​ Give people something to do while they charge their phones at your branded charging station by providing information about your company such as, as brochures or other promotional material.

For more information about how to brand your charging station call us at 1-877-752-0916 or click here.

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